It’s Cooler to Listen to Disabled People than Pity Them, The Apprentice

It’s Season 17 of The Apprentice, and for some reason, I am still watching this show. Usually, the most irritating part of the show is Alan Sugar’s grating personality, but this week, viewers were subjected to a jarringly offensive cartoon about a disabled, wheelchair-using child.

This week in the search to find Lord Sugar’s next business partner, the task was to create a cartoon aimed at 2 to 4-year-olds.

Both teams immediately chose to pursue an “inclusion” angle. Team ‘Affinity’ created a cartoon about Yogita The Giraffe, a young giraffe who was afraid she wouldn’t fit in at school because she is too tall. So far, so bland.

Meanwhile, Team ‘Apex’ decided to create a cartoon centred on two children – Femi and Faye (a wheelchair user). An ableist disaster ensued.